| Our story begins
with Charles H. Demarest. Charles was born in 1880 and was the youngest of three sons.
Upon reaching adulthood he found there wasn't a place for him on the family dairy farm in
New Jersey and so went to work for the Daniel Shaw Company in New York. The Shaw Company
was involved in the importation of a variety of natural goods - Rattans, Mother of Pearl
shells, Buffalo Horns for buttons, Palm Leaf Fans, Bamboo, Ginger and some Spices, and it
was here that he learned the import business.
Charles
acquired the company in 1911 and the company records indicate that at the time he was
supplying both 'Tonkin' and Calcutta cane to a veritable who's-who of the rodbuilding
trade: William Mills (a buyer for Leonard Rod Company), Montague, South Bend, Devine, et
al. At this time Tonkin cane was known as 'Chinese' bamboo and quickly became the favored
species for rodbuilding.
Charles incorporated his business in 1922 and
expanded his operations to include the importation of a number of natural items that were
commonly used in products of his day. These included rattan to be used in furniture
making, cane webbing for chair seats, natural broom and brush fibers, woven matting and
hat bodies, varnish gums, and horns for umbrella handles.
In 1934 Charles made his first Far East trip to
meet his suppliers. Traveling by ship and land he visited India, Hong Kong, Canton and
West Africa. He didn't have the opportunity to go upcountry to see the Tonkin growing in
its natural state, but he did get to meet with his suppliers at the facilities for sorting
the cane at Canton. These long-term relationships with the people who grow, process and
distribute cane were cemented and strengthened at this time.
Charles' son, Harold, joined the family
business in 1934 and recounted how upon graduation from college "on a Friday, started
working with his dad on Monday!" During the time leading up to World War II, Harold
traveled all over eastern US personally meeting with the company's customers-a tradition
that continues to this day.
During WWII Harold served his country in
the Navy while his father continued running the business. The war years were lean ones for
the company as the men were away fighting and domestic efforts were focused on wartime
concerns. But the postwar years saw an explosion in the Tonkin cane business. Men
returning from the war were anxious to resume fishing and the tackle trade flourished.
Rodbuilding companies at this time had a policy of carrying a 4 year supply of Tonkin in
inventory and began rebuilding their stocks. In 1950 Harold took his first trip to China
and completed what turned out to be his last Tonkin transaction prior to the embargo.
All was not well for the cane rodbuilding companies
however. On the horizon was the coming of the first synthetic rods as well as the 1950
embargo on trade with China including Tonkin cane. Many manufacturers could not make the
transition to synthetic materials and one by one closed their operations. As they folded,
the Demarest Company would often buy back stocks of cane to help keep cane available to
those in need. Charles continued to work three days a week at the company until he died in
1957, when Harold took the helm.
After the embargo ended in 1971, new
challenges arose. The growing and distribution of Tonkin cane was taken over by the
Chinese government and new relationships had to be forged. The synthetics were rapidly
replacing cane as the material of choice. In 1962 Harold met his bride-to-be Eileen while
on (what else?) a business trip. He credits her organizational and business acuity to the
continued success of the company. In 1976 they built a 30,000 square foot warehouse in New
Jersey to accommodate their operation.
As the demand for cane ebbed with the switch to
synthetics, the market for cane became quite small and mainly limited to home craftsman
and the few remaining commercial firms that continued to build cane rods. The publication
of the Garrison/Carmichael book in 1977 as well as the Cattanach book in 1992 helped to
spawn a reawakening in the craft and renewed appreciation for the bamboo and the cane
rodbuilding craft. Throughout it all-from the good times of the Golden Age to the lean
years-the Demarest Company has been there to meet the needs of cane rodbuilders.
Today, the Demarests continue their active roles in
providing the highest quality cane to rodbuilders worldwide. In the last five years they
have visited China three times; tirelessly searching to improve the quality and service
synonymous with their reputation and good name . They are also well
known and respected visitors at the many rodbuilding gatherings throughout the United
States and Canada where they give informative lectures about Tonkin cane. For those
interested in trying their hand at the craft they offer small (three culm) quantities of
cane, as well as 20 culm bundles for professionals and serious hobbyists. While the days
of shipping railroad cars full of cane to production facilities are gone, they continue to
preserve and endure as they have since 1880!
~J.D. Wagner~ ©2000, J.D. Wagner, Inc.
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